About Us
Castcall was established in 1986 when theatrical agent - Ron O'Brien
- hit on a way to distribute casting information more efficiently than
the standard weekly services by making use of the new 'premium rate'
telephone line services - hence the name Castcall. Not
only would this provide the first ever service to keep actors up-to-date
with three up-dates per week, it also enabled actors to obtain
information without having to commit to a lengthy subscription.
It wasn't long before agents began to ask about Castcall, and casting
directors ask if we could provide a service directed to agents that
would provide 3+ up-dates per week. Thus in late 1990 a pilot Castfax
service was started for agents only. This, initially, also made
use of premium rate telephone lines using a fax retrieval system.
In 1991 Castfax started in earnest and soon generated a good deal of
interest. Within just a few months we had agents from the smallest to
the largest using our service. After re-equipping our office in 1992, we
started our subscription service for faxed subscriptions. It wasn't long
before actors also had access to fax machines and Castcall responded
with an 'Actors Castfax' service.
More recently computers entered the business world. Castcall was - again
- first to establish a web presence (1994) and email subscriptions began
-albeit slowly! However, as more and more agents and individual actors
got 'on-line', so more and more transferred to (or joined) our email
service - which now accounts for approx. 99.9% of our subscribers.
Castcall is always on the lookout for new and innovative methods and
means of getting information to subscribers or offering new affordable
services. As technology changes, so does Castcall. Since our very
existence we have strived to provide our subscribers with accurate
casting information (verified within an hour of going out) making full
use of the latest technological advances, so who knows what will be
next?
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